How To Become A Social Media Manager: Complete Guide For Beginners (2020)

Do you want to know how to become a social media manager? Here is the complete to become a social media manager and make money online.

If you love to use social media platforms then you can turn this habit into a career to make money online.

There are lots of business owners, celebrities, and entrepreneurs available that want to build their brand on social media platforms. However, they don’t have that much time to spend their time on social media platforms. In that case, they hire a social media manager to do this work for them.

Social media platforms are the best places to build brands. That is why social media manager jobs evolve. One of the best online jobs is a social media manager. So, if you love to spend your time on social media platforms then turn this into a career.

What social media managers do?

This is the question, you might be thinking about. Before heading further, we need to know what does a social media manager does. There are lots of things that a social media manager does such as:

  • Creating content: It is the first and important work that a social media manager does. A social media manager create content to post on social media platforms.
  • Campaign: A social media manager has to analyze, track, and report on campaign performance. Also, a social media manager creates campaigns on various social media platforms.
  • Breakout Opportunities: A social media manager always looking for breakout opportunities for growing social media networks.
  • Responding to comments: Whenever anyone comments on posts, a social media manager has to respond to those comments.
  • Grow Followers: A social media manager’s work is to grow followers by working with influencers and other brands.

So, these are the most important and common work that a social media manager does.

How social media managers make money?

First of all, we need to know that there are two types of social media managers available such as:

  • Full-time social media managers.
  • Self-employed social media managers.

Full-time social media manager: A full-time social media manager working for a company or organization and earn money as a salary.

Self-employed social media manager: A self-employed social media manager doesn’t work for a company or organization. A self-employed social media manager earns money based on hourly, monthly, or per-project.

A full-time social media manager earns more money than a self-employed social media manager. Because a full-time social media manager does lots of work than a self-employed social media manager.

For example, a full-time social media manager post daily and a self-employed social media manager post thrice a week. Also, a full-time social media manager offers lots of services than a self-employed social media manager.

How much a social media manager make?

According to PayScale, the average social media manager’s salary is $50,816 a year. However, if you own a social media management business then your earnings only limited by the number of clients you are able to manage. When your business grows, you can hire virtual assistants to help in this business.

According to PayScale, there are a few skills that affect social media manager salaries such as:

  • Strategic planning
  • Strategic marketing
  • Social media marketing
  • Marketing communications
  • Content management
  • Graphic design
  • Copywriting
  • Blogging

Furthermore, experience level also important for high pay such as:

  • 1 Year experience ($42,000)
  • 1-4 Years experience ($59,000)
  • 5-9 Years experience ($66,000)
  • 10-19 Years experience ($75,000)
  • 20+ Years experience ($82,000)

Which social media platforms to mastering?

If you want to become a social media manager then you have to be a master popular social media platform. Otherwise, you won’t be able to become a social media manager. For example, you don’t know how to use Facebook then how can you handle Facebook accounts or pages.

So, if you want to become a social media manager then you have to be a master of popular social media platforms. Here are the top 4 social media platforms that you need to be fluent in.

Facebook

Facebook is the world’s largest social media platform on the internet with over 2 billion monthly active users. There are more than 65 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook. That is why you need to be fluent in this social media platform.

You need to up to date with Facebook algorithm. Also, you need to know a few things such as:

  • How to post on Facebook
  • Live videos
  • How to create a Facebook page
  • How to promote a Facebook page
  • How to interact with people and so on
Instagram

Instagram is another best social media platform that everyone uses these days. It is a photo and video-sharing social media platform. Instagram popular among the youth generation. Currently, Instagram has got over 1 billion active monthly active users.

You need to skillful in a couple of things such as graphic design and video editing. Because you have to post photos and videos on Instagram. Also, you need to know about Instagram features which you will use to gain engagement.

Pinterest

Pinterest is another popular social media platform that everyone uses to gain traffic. Currently, Pinterest has got over 250 million active users. Here you have to create eye catchy graphic design so that people love to click on it.

Twitter

Twitter is one of the best social media platforms to build brands. Twitter has got over 350 million monthly active users. There are so many entrepreneurs and business owners available that want to build their brand on Twitter. Because it is one of the best social media platforms on the internet.

You just need to know about Twitter features and how to gain followers on Twitter. If you can manage to know about these things then you can be a very good social media manager on Twitter.

How to become a social media manager?

We have arrived at our main topic. Now, we are going to know how to become a social media manager. As I mentioned earlier that there are two types of social media manager available such as:

  • The full-time social media manager
  • The self-employed social media manager

So, we are going to talk about both.

How To Become A Full-Time Social Media Manager


If you want to become a full-time social media manager then you need to go through with different steps. Otherwise, you might not get success as a full-time social media manager.

Step 1: Create your own website

If you want to become a full-time social media manager then you need a website. Because your website is your resume. Your website will show the company who you are and what is your capability so that the company trusts you. Don’t forget to link social media profiles that you manage on your website.

Step 2: Build your own social media profiles

If you want to get hired by a company as a social media manager, you need to build your own social media profiles with a maximum amount of followers. This will help you to impress company owners to hire you as a social media manager.

Step 3: Prepare yourself for interviews

Before applying for a social media manager position, you need to prepare yourself for the interview. When you giving your interview for the position of social media manager, you have to well prepare with your portfolio.

Step 4: Apply for the social media manager job

Now, you have to apply for the social media manager job. There are lots of competition out there so that you have to apply to several places to get the job.

If you don’t get the opportunities of interviews then connect with people on LinkedIn and keep trying on various places.

How To Become A Self-Employed Social Media Manager


Now, it is time to become a self-employed social media manager. There are lots of benefits to becoming a self-employed social media manager. However, it is not an easy process. If you know what you are doing and what you need to do then you can succeed as a self-employed social media manager.

Step 1: Target your favorite client

There are lots of companies and people available. You can be a social media manager of any type of companies and people. However, I recommend to target your favorite client.

For example, you love to manage travel blogging account then you must choose this topic clients. Because it will help you to manage travel bloggers accounts.

Step 2: Build your own portfolio

Building your own portfolio is very important. Because you can’t get clients without showing your own portfolio. Your strong portfolio will show your worth to the clients. When you start to gain clients, add them to your portfolio so that it shows your value.

Step 3: Learn about post scheduling

There are lots of software and tools available that will help you to schedule your posts. It will help you to post daily on social media platforms. However, finding the best tools is very difficult. That is why you need to do a little bit of research to find the right software.

Step 4: Get feedback from clients

Feedback will define how good you are as a social media manager. It will help you to gain more clients. You can add these feedback on your portfolio and show how much worth you are.

Step 5: Hire an assistant

When you gain too many clients, you need to hire an assistant to help you. This might cost you extra money. In that case, you can up your rates so that you don’t face any financial trouble. Also, you can drop some lowest paying clients.

How To Become A Social Media Manager: Get a social media manager training course

The best way to becoming a social media manager is by get a social media manager training course. There are a few training course available that will help you to become a social media manager.

Here are a few social media manager courses:

WrapUp

Becoming a social media manager is a bright decision to make. It is one of the best ways to make money online. As I said earlier that if you love to use social media platforms then you can turn this habit into a career.

Hopefully, this article helped you to know how to become a social media manager. If you have any questions regarding this topic then ask me in the comment section.

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